Video marketing for businesses is a critical part of our future. The sheer volume of video content online is growing exponentially, as these statistics demonstrate:
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
By 2022, online videos will make up more than 82% of all consumer internet traffic
78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
YouTube is the second most popular website after Google. (Alexa)
59% of executives say they would rather watch a video than read text.(Wordstream)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Video increases organic search traffic on a website by 157%. (Conversion XL)
25% of companies publish videos every week. (Buffer)
85% of consumers want to see more video content from brands. (HubSpot)
65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
52% of marketers say video is the type of content with the best ROI. (HubSpot)
64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
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